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DAZN PPV
Gervonta Davis vs Ryan Garcia
Campaign creative to promote one of boxing's biggest showdowns in recent years. The highly anticipated bout between Gervonta "Tank" Davis and Ryan Garcia took place on April 22, 2023, at the T-Mobile Arena in Las Vegas. Two undefeated stars, a heated buildup, and a massive audience made this one of the most talked-about boxing events in years.
Role: Creative Lead, Art Director
Creative Director: Will McMullan
Senior Producer: Adam Vessey
Agency: DAZN Creative
The event tallied up 1.2 million PPV buys, with 200,000 coming through DAZN PPV, proving the platform’s growing presence in the fight game. Additionally, it pulled in a $22.8 million live gate, making it one of the biggest boxing events in recent memory.
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