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DAZN x Matchroom
Miami Fight Night
Leading up to Super Bowl LIV in Miami, DAZN and Matchroom Boxing presented Miami Fight Night, a high-energy event designed to expand DAZN's footprint in the U.S. The fight card featured a mix of professional and influencer matchups, helping pave the way for influencer boxing to become a marketable new franchise within the sport.
Role: Lead Designer
Agency: DAZN Creative
Held at Meridian at Island Gardens in Miami, the three-story, 65,000 square-foot venue featured a VIP lounge area and LED projections interacting with the space around it.
Capitalizing on the buzz from the Super Bowl weekend, DAZN was able to reach new audiences and turn them into subscribers, paving the way for the streaming app to eventually be known as the global home of boxing.
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