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VISA
Visa Payments Forum 2024
Visual identity development and deployment of the design system for Visa's annual conference. Also known as VPF, the conference showcases the company's latest tech, new product demos, and insightful keynotes from leaders in the industry.
Along with a dynamic identity, we collaborated with the team at Visa on designing, building, and plotting the entire experience for their 3-day conference at Moscone West in San Francisco.
Role: Design Director
Agency: Imagination
Inspired by the collaborative nature of the Visa network, our visual identity for the event centered around the 'Elemental' theme, reflecting the idea that Visa's people are an integral part of the brand's spirit.
The centerpiece of the event was a smart digital cube, acting as the 'brain' of our network. This functional installation welcomed attendees, displayed branded content, and provided useful information throughout the event.
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