Change Up on DAZN
Branding | Live Content
On-screen graphic development for DAZN USA's MLB show "Change Up". In 2019 The creative team at DAZN used this new partnership to explore new ways to expand the brand's on-screen look and feel, which, at the time, was limited to football and combat sports. Enter Change Up, a show that would provide baseball fans with a deep dive into the daily happenings of the sport. We translated this strategy by visually trying to capture the sights, the sounds, and the overall experience of being present at a ballpark.
Head of Design: Stewart McMillan