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Brand: DAZN Canada
Shoot Out on DAZN
⊛ Branding ⊛ Art Direction ⊛ Programming
Looking to offer more soccer content and increase time spent on the platform a, DAZN Canada launched "Shoot-Out." This debate-style show, covers the latest topics in the sport, and hypes up matches to be shown in the platform. In collaboration with the motion team in DAZN central office, the North America team developed a fresh and bold approach that would also coexist well within DAZN's lineup of shows. My role as the lead designer was to design and oversee the creation of this identity every step of the way.
Role: Lead Creative, Art Director