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Brand: DAZN Boxing

Born Rivals:
Chris Eubank Jr. vs. Conor Benn

⊛ Creative ⊛ Art Direction ⊛ Campaign

Campaign creative meant to promote a bout between Chris Eubank Jr. and Conor Benn in 2022. The much-anticipated rivalry would revive a heated rivalry that their own fathers started back in the 1990s, captivating British boxing, and fans all around the world. The idea was simple: this rivalry runs in their blood. It's one they inherited and must confront. Thus, the tagline "Born Rivals" was formed, leading the way for all the creative. 

Role: Lead Creative, Art Director

Creative Director: Will McMullan