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Born Rivals: Eubank Jr. vs Benn

Integrated Campaign | Creative

Campaign creative to promote one of British boxing's most anticipated fights between Chris Eubank Jr. and Conor Benn in 2022. Both protagonists revived a heated rivalry that their own fathers started back in the 1990s, captivating fans all around the world. 

Role: Lead Creative, Art DirectorCreative Director: Will McMullan

Producer: Adam Vessey

Editor: Joe O'Shea

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 "Born Rivals" was conceived as the campaign tagline to drive all creative efforts. It echoed the history going into this fight, and hyped fans by waking up a family score still to be settled.