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Born Rivals: Eubank Jr. vs Benn
Integrated Campaign | Creative
Campaign creative to promote one of British boxing's most anticipated fights between Chris Eubank Jr. and Conor Benn in 2022. Both protagonists revived a heated rivalry that their own fathers started back in the 1990s, captivating fans all around the world.
Role: Lead Creative, Art DirectorCreative Director: Will McMullan
Producer: Adam Vessey
Editor: Joe O'Shea
"Born Rivals" was conceived as the campaign tagline to drive all creative efforts. It echoed the history going into this fight, and hyped fans by waking up a family score still to be settled.
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