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Brand: DAZN / NFL

Live for Every Game

Campaign Creative

DAZN Canada's NFL integrated campaign to drive demand and increase acquisition among a crowded space of broadcast competitors.

Role: Lead Creative
Creative Director: Will McMullan

Director of Photography: Thomas Hole

Senior Producer: Adam Vessey
Editors: Matt Lee, Ryan Kent, Sam Rushworth

Motion: Matt Berkley

Design: Ant Tyrell, Ivan Sasso

Sr. Marketing Manager: Miles Pink

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The campaign's tagline, 'Live for Every Game' conceives the passion and dedication of every diehard fan. It's the creative response to a crowded market of competitors while showing the product's unique offer: Every game of the NFL available only on DAZN.