Boxing on DAZN
Client
DAZN
Role
Creative / Art Director
Overview
Promotional material developed for boxing events featured on DAZN. Each fight brought its own narrative — its own stakes, storylines, and reasons to watch. The work captured all of it.
The Brief
Boxing lives and dies on the story before the fight. DAZN needed promotional material that could do more than announce an event — it had to build anticipation, establish the rivalries, and give fans a reason to care before the first bell.
The Approach
Working as part of DAZN’s internal creative team, the approach centered on narrative first. Each fight was treated as its own story — with its own visual tone, key moments, and driving tension. Ideation and execution were developed in close collaboration with producers and editors, ensuring the creative and editorial voices worked together to build a compelling case for every matchup.
Establishing the Narrative
