Visa Payments Forum 2024
Visa Payments Forum is Visa's annual global conference where attendees get a glimpse of the brand's latest tech, features, partnerships, and demos. We partnered with Visa to develop and deploy a visual identity toolkit to be rolled out across various conferences globally.
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Along with a dynamic identity, we collaborated with the team at Visa on designing, building, and plotting the entire experience for their 3-day conference at Moscone West in San Francisco.
Role: Design Director
Executive Creative Director: Jiri Bures
Creative Director, 3D: Oliver Cobb
Motion: Dani Wolf
Agency: Imagination
​Inspired by the collaborative nature of the Visa network, our visual identity for the event centers around the 'Elemental' theme. This concept reflects the idea that Visa's people are an integral part of the brand's spirit, expressed through a bold graphic system influenced by Visa's branding.
