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Eubank Jr. vs Benn Campaign Creative
DAZN
Role: Creative Lead, Art Director
Creative Director: Will McMullan
Senior Producer: Adam Vessey
Agency: DAZN Creative
Creative work to promote one of British boxing's most anticipated fights between Chris Eubank Jr. and Conor Benn in 2022. Both protagonists revived a heated rivalry that their own fathers started back in the 1990s, captivating fans all around the world.
"Born Rivals" was conceived as the campaign tagline to drive all creative efforts. It echoed the history going into this fight, and hyped fans by waking up a family score still to be settled.
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