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DAZN
Born Rivals: Eubank Jr. vs Benn
Creative work to promote one of British boxing's most anticipated fights between Chris Eubank Jr. and Conor Benn in 2022. Both protagonists revived a heated rivalry that their own fathers started back in the 1990s, captivating fans all around the world.
Role: Creative Lead, Art Director
Creative Director: Will McMullan
Senior Producer: Adam Vessey
Agency: DAZN Creative
"Born Rivals" was conceived as the campaign tagline to drive all creative efforts. It echoed the history going into this fight, and hyped fans by waking up a family score still to be settled.
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