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DAZN X NFL

Live for
Every
Game

360° acquisition campaign to kick off DAZN's exclusive rights to broadcast every NFL game.
We captured the unwavering passion of diehard fans and —those who live for the game and refuse to miss a moment. Every snap. Every second. Every play.

Role: Senior Creative Lead
Creative Director: Will McMullan
​Senior Producer: Adam Vessey 
Design Director: Daniel Westwood
Designer: Ant Tyrrell

Agency: DAZN Creative

The tagline, 'Live for Every Game,' captures the passion and dedication of diehard fans, emphasizing that fandom is more than just watching—it's a way of life, complete with superstitions and game-day rituals.

We channeled the passion of fans into the raw emotion of the game, creating a deep connection to the sport they love.

The multi-channel campaign launched across TVCs, out-of-home media, audio ads, and DAZN's social platforms.

CREATIVE 
ART DIRECTOR
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