Branding | UX
For each of us, sleep is essential. Elemental. Magical. An unconscious metamorphosis. A rare opportunity for the mind, body, and spirit to rejuvenate. SleepScore Labs has unlocked the mysteries of sleep to increase and unleash the potential inside you. Health. Energy. Happiness.
Role: Lead Designer
We designed an aura to reflect the innovative technology behind SleepScore, and bring to life a grading system for the user to experience directly on the app. A brighter and bigger aura equaled a better night's sleep.
This graphic element because a prominent aspect of the visual identity, driving the concept for product packaging as well.